Midwest Eye has been recognized as one of America’s Finest Optical Retailers by INVISION, the magazine for the American eyecare professional. The Downers Grove, IL-based business was named an Honorable Mention in the international contest.


Now in its sixth year, the annual contest highlights the best examples of independent eyewear retailers in the United States and Canada.


“Every year we feel privileged to bring our readers the best of the best of independent optical retail in our industry,” said Deirdre Carroll, INVISION’s editor-in-chief. “But a store wouldn’t really fit our ‘Finest’ criteria if it weren’t for things like creative marketing, spectacular design, and a unique story. Each year, I am blow away by the caliber of honorees recognized and this year is no exception!”


Stores are judged on exterior appearance, interior appearance/design, store biography, marketing, web presence and overall individuality.


The top three winners are awarded trophies and featured in multi-page spreads in the July/August issue of INVISION and on invisionmag.com. Honorable Mention are announced in the same issue and each receives an expanded America’s Finest Optical Retailers profile in a monthly issue of INVISION from September 2019 through June 2020.


For more information, email INVISION’s Editor-in-Chief, Deirdre Carroll, at dee@invisionmag.com.